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start credit applicationIn March 2024, Dodge finally released the vehicle we’ve all been waiting for: the 2025 next generation of the Dodge Charger, available as a gasoline option and the Charger Daytona SRT electric model. We knew it was coming. Dodge announced the eMuscle lineup back in February 2019, and the first plug-in hybrid vehicle by Dodge launched in 2023 with the Dodge Hornet. It was one of three electrified eMuscle models set for production, and now that the second model is out, Dodge has a new challenge to face - converting muscle car enthusiasts into zero-emission all-electric consumers.
Now that the release of the Dodge Charger Daytona battery-electric vehicle (BEV) is nearing, Dodge wants to remind consumers that this is a Dodge muscle car through and through. With a little video clip of the Charger Daytona SRT BEV driving around, you can hear the modified exhaust system. A patent-pending Fratzonic Chambered Exhaust, this system was created for the electric Dodge Charger specifically.
Pricing may also help convert some buyers. The 670 horsepower Dodge Charger Daytona Scat Pack trim starts at $75,185 (plus destination fee). That’s 14 percent less than what the gas-guzzling 2023 Charger SRT Hellcat Widebody Jailbreak went for. Those models were fun and all, but the SRT Hellcat won’t go anywhere close to the distance of an electric Dodge. Maybe the automaker should make a Jailbreak program. If a consumer is going to spend ¾ of $100k on a garmble, they may as well be able to get it custom-made.
Said to be released in two trims only, the Scat Pack and R/T trims, consumers can expect mower power in the latter. From the factory, the Dodge Charger Daytona R/T BEV is able to generate 496 horsepower, but Dodge Direct Connection can add modules to increase that all the way to 670 horsepower. There are even rumors about the 761 HP Dodge Banshee, but that one is harder to pin down. Regardless, Dodge CEO Matt McAlear thinks the all-electric Dodge Charger is enough to convert some muscle car owners and lure in new consumers intrigued by concept of an electric muscle car.
"We never went after Camaro and Mustang from a pony car standpoint, we went out with muscle cars and straight-line performance…That's where we win. No one else is bringing anything like this to market, so that's when we can stand out. That's when our fans recognize that we're helping them show off their personalities and what they want to be."- McAlear told Automotive News
The Dodge Charger Daytona BEV is able to drift, do doughnuts, and burn rubber just like any of its gasoline predecessors. If Dodge can make an electric muscle car this good, why not get speed while also helping to save the environment with zero carbon emissions? Besides, let’s face it. The average consumer wasn’t buying an SRT 392 HEMI® or SRT Hellcat Dodge Charger model. Most just want a Dodge vehicle that looks and feels good to drive, and maybe 500 horsepower max. That’s why the Dodge Charger Daytona R/T trim will be perfect for converting consumers.
Interested in an electric Dodge Charger? Keep up with us on NowCar social media to find out when the Charger Daytona SRT BEV is available.