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Mercedes-Benz, German luxury automaker, recently announced that the business plans to take the company into a new direction – Mercedes-Benz wants to go all-electric. Not only this, but the automaker is claiming to be the new “Lead in Electric”. I don’t know if the kids are still saying “Shots fired,”, but shots fired! That is definitely a stab at Kia Corp if I ever saw one, having recently become an all-electric automaker, revealing the Kia EV6, and attempting to become the lead EV seller by 2025, according to the Plan S Strategy. Competition is heating up, and Mercedes-Benz plans to steal the spotlight at the 2021 IAA MOBILITY Show.
The IAA MOBILITY Show, also known as the International Motor Show in Munich, Germany, takes place from September 7 – 12, 2021. During this time, Mercedes-Benz plans to stake its claim as the “Lead in Electric” by showcasing the entire lineup of its current and future electric mobility concepts. Said to range from compact models to a performance luxury sedan to multi-purpose vehicles (MPVs), it will certainly be something to see. With several fully electric models to make their debut at the IAA, specifically the Mercedes-Benz EQE, the first battery-electric luxury sedan from Mercedes-AMG and a concept vehicle for how other subsidiaries of Mercedes will make the shift.
Very reminiscent of Kia Corp’s latest reveal of the Kia EV6. The automaker’s first all-electric model with no gasoline predecessor, the EV6 isn’t a sedan but more like a crossover or hatchback. Built on a new Electric-Global Modular Platform (E-GMP), set to be the base for all future all-electric models, Plan S is already underway. This business strategy is supposed to help Kia Corp become a leading all-electric automaker, with a 6.6% global EV market share and 25% of all sales coming from eco-friendly vehicles. The EV6 is just the start of the promise to add 11 electric vehicles to the lineup by 2025. A luxury electric vehicle has been rumored in the shadows, with Kia Corp also moving into the luxury car segment, but not much information has been revealed.
Mercedes-Benz seems to be following a similar pattern, also launching a new electric vehicle architecture for all future electric models. The concept vehicle from Mercedes-Benz, the EQE electric sedan, will be an example of how an electric vehicle can still be sport and comfortable without sacrificing performance for a battery-powered powertrain. The automaker has a total of three models to debut at the IAA Mobility Show but launch of each won’t start until 2025. Mercedes-Benz and Kia Corp may one day be direct competitors, but for now, Kia Corp is the one taking the lead. Still, CEO of Daimler AG and Mercedes-Benz AG seems pretty optimistic.
"The EV shift is picking up speed - especially in the luxury segment, where Mercedes-Benz belongs. The tipping point is getting closer and we will be ready as markets switch to electric-only by the end of this decade…This step marks a profound reallocation of capital. By managing this faster transformation while safeguarding our profitability targets, we will ensure the enduring success of Mercedes-Benz. Thanks to our highly qualified and motivated workforce, I am convinced that we will be successful in this exciting new era." - Ola Källenius
Auto shows are coming back and we can’t wait to see what automakers put on display. Follow along with us on NowCar social media.